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title: Cumulative attention and brand lift | Lumen Research
description: Explore research from Amazon Ads, Cint and Lumen Research on cumulative attention across 270+ campaigns. Access shareable slides on attention and brand lift.
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![Cumulative\_Attention\_Hero\_Banner\_Amazon\_Ads\_Cint\_Lumen-1](https://insights.lumen-research.com/hs-fs/hubfs/Cumulative_Attention_Hero_Banner_Amazon_Ads_Cint_Lumen-1.png?width=1080&height=351&name=Cumulative_Attention_Hero_Banner_Amazon_Ads_Cint_Lumen-1.png)

 

How much attention do your ads need to drive an outcome? And how many impressions does it take to get there?

New research from Amazon Ads, Cint and Lumen Research examines how Cumulative Attention across multiple ad impressions contributes to brand lift. Drawing on 270 cross-media campaigns, the study quantifies the attention needed to lift ad recall, awareness, consideration, favourability and purchase intent.

Attention builds up across impressions, and each medium contributes a different amount. The study found a median of 47 seconds of Cumulative Attention is needed for purchase intent.

Download the shareable slides to explore the findings, or contact your Amazon representative for the full white paper.

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