---
title: 3 Attention Takeaways from Cannes 2024 - Lumen Research
description: 3 Attention Takeaways from Cannes 2024
image: https://insights.lumen-research.com/hubfs/Imported_Blog_Media/Lumen_IAS.png
---

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# 3 Attention Takeaways from Cannes 2024

![Blaise Lucey](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Blaise Lucey

June 27, 2024

## 3 Attention Takeaways from Cannes 2024

![Lumen at Cannes](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Lumen_IAS.png?width=806&height=706&name=Lumen_IAS.png)

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## Keep reading

### [![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2025-12-16-at-17_21_09.png?width=1204&height=1172&name=Screenshot-2025-12-16-at-17_21_09.png) Blog Creative: The Duck/Rabbit of Advertising Attention - Lumen Research](https://insights.lumen-research.com/test/blog/creative-the-duck-rabbit-of-advertising-attention)

### [![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2025-12-16-at-17_15_42.png?width=440&height=432&name=Screenshot-2025-12-16-at-17_15_42.png) Blog attention attention data The Dangers of Divided Attention - Lumen Research](https://insights.lumen-research.com/test/blog/the-dangers-of-divided-attention)

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