---
title: Why $100 Billion In Advertising Waste Is About Attention, Not Just Targeting - Lumen Research
description: Why $100 Billion In Advertising Waste Is About Attention, Not Just Targeting
---

[test](https://insights.lumen-research.com/test)

# [Why $100 Billion In Advertising Waste Is About Attention, Not Just Targeting - Lumen Research](https://insights.lumen-research.com/test/blog/ad-waste-attention-technology)

 Written by [Blaise Lucey](https://insights.lumen-research.com/test/author/blaise-lucey) | Mar 24, 2023 2:46:10 PM

# Why $100 Billion In Advertising Waste Is About Attention, Not Just Targeting

[View full post](https://insights.lumen-research.com/test/blog/ad-waste-attention-technology)

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