---
title: Why the Future of Ad Measurement Will be Attention-First - Lumen Research
description: Why the Future of Ad Measurement Will be Attention-First
---

[test](https://insights.lumen-research.com/test)

# [Why the Future of Ad Measurement Will be Attention-First - Lumen Research](https://insights.lumen-research.com/test/blog/why-the-future-of-ad-measurement-will-be-attention-first)

 Written by [Blaise Lucey](https://insights.lumen-research.com/test/author/blaise-lucey) | May 17, 2023 1:42:54 PM

## Why the Future of Ad Measurement Will be Attention-First

[View full post](https://insights.lumen-research.com/test/blog/why-the-future-of-ad-measurement-will-be-attention-first)

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