---
title: Pinterest Identifies +62% Higher Attention Uplift with Lumen's Eye-Tracking Technology - Lumen Research
description: Pinterest Identifies +62% Higher Attention Uplift with Lumen’s Eye-Tracking Technology
image: https://insights.lumen-research.com/hubfs/Imported_Blog_Media/Pinterest-logo.jpg
---

[Skip to content](https://insights.lumen-research.com/test/case-studies/pinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology#main-content)

![](https://insights.lumen-research.com/hs-fs/hubfs/Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png?width=1796&height=836&name=Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png)Homepage

- Home
- Products
- Pricing
- Blog
- Company

Get started

- Home
- Products
- Pricing
- Blog
- Company

Get started

![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Pinterest-logo.jpg?width=1457&height=855&name=Pinterest-logo.jpg)

attention technology Case Studies

# Pinterest Identifies +62% Higher Attention Uplift with Lumen’s Eye-Tracking Technology

![Blaise Lucey](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Blaise Lucey

September 4, 2022

### Pinterest Identifies +62% Higher Attention Uplift with Lumen’s Eye-Tracking Technology

### ![Pinterest](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Pinterest-logo-1024x601.jpg?width=640&height=376&name=Pinterest-logo-1024x601.jpg)

## Share this post

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fcase-studies%2Fpinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology><https://twitter.com/intent/tweet?url=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fcase-studies%2Fpinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology><https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fcase-studies%2Fpinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology><https://pinterest.com/pin/create/button/?url=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fcase-studies%2Fpinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology>[mailto:https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fcase-studies%2Fpinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology](mailto:https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fcase-studies%2Fpinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology)

## Keep reading

### [![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2025-12-16-at-17_21_09.png?width=1204&height=1172&name=Screenshot-2025-12-16-at-17_21_09.png) Blog Creative: The Duck/Rabbit of Advertising Attention - Lumen Research](https://insights.lumen-research.com/test/blog/creative-the-duck-rabbit-of-advertising-attention)

### [![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2025-12-16-at-17_15_42.png?width=440&height=432&name=Screenshot-2025-12-16-at-17_15_42.png) Blog attention attention data The Dangers of Divided Attention - Lumen Research](https://insights.lumen-research.com/test/blog/the-dangers-of-divided-attention)

[![](https://insights.lumen-research.com/hs-fs/hubfs/Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png?width=1796&height=836&name=Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png)](http://www.lumen-research.com)

- Home
- Products
- Pricing
- Blog
- Company

<https://www.linkedin.com><https://www.facebook.com><https://www.twitter.com><https://www.instagram.com><https://www.tiktok.com>

---

Privacy Policy · Legal · © 2026 Lumen. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Blaise Lucey",
    "url" : "https://insights.lumen-research.com/test/author/blaise-lucey"
  },
  "dateModified" : "2025-12-17T14:50:04.839Z",
  "datePublished" : "2022-09-04T12:40:21.000Z",
  "headline" : "Pinterest Identifies +62% Higher Attention Uplift with Lumen's Eye-Tracking Technology - Lumen Research",
  "image" : [ "https://insights.lumen-research.com/hubfs/Imported_Blog_Media/Pinterest-logo.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://insights.lumen-research.com/test/case-studies/pinterest-identifies-62-higher-attention-uplift-with-lumens-eye-tracking-technology",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://insights.lumen-research.com/hubfs/Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png"
    },
    "name" : "Lumen"
  }
}
```