---
title: Christmas in July 2025 - Lumen Research
description: "Lumen Christmas in July: what three years of attention insights can teach advertisers on how to win the festive season."
image: https://insights.lumen-research.com/hubfs/Imported_Blog_Media/Christmas-in-July.png
---

[Skip to content](https://insights.lumen-research.com/test/white-papers/christmas-in-july-2025#main-content)

![](https://insights.lumen-research.com/hs-fs/hubfs/Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png?width=1796&height=836&name=Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png)Homepage

- Home
- Products
- Pricing
- Blog
- Company

Get started

- Home
- Products
- Pricing
- Blog
- Company

Get started

![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Christmas-in-July.png?width=1414&height=2000&name=Christmas-in-July.png)

Reports and Guides

# Christmas in July 2025

![Mike Nicholson](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Mike Nicholson

July 28, 2025

![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Christmas-in-July-212x300.png?width=380&height=538&name=Christmas-in-July-212x300.png)

# Christmas in July 2025

 

While consumers are still focused on their summer holidays and half term, those of us working in marketing and media are already planning for Christmas.

 

With that in mind, our CEO, Mike Follett, has written a white paper that uses real-world attention data to reveal which TV advertisers won the battle for consumer attention during Christmas in 2022, 2023, and 2024 — and, crucially, why?

 

Mike highlights five key lessons that marketers can take from the data gleaned from the top 50 ads aired in the UK.

 

Download your copy now.

 

 

## Share this post

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fwhite-papers%2Fchristmas-in-july-2025><https://twitter.com/intent/tweet?url=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fwhite-papers%2Fchristmas-in-july-2025><https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fwhite-papers%2Fchristmas-in-july-2025><https://pinterest.com/pin/create/button/?url=https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fwhite-papers%2Fchristmas-in-july-2025>[mailto:https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fwhite-papers%2Fchristmas-in-july-2025](mailto:https%3A%2F%2Finsights.lumen-research.com%2Ftest%2Fwhite-papers%2Fchristmas-in-july-2025)

## Keep reading

### [![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2025-12-16-at-17_21_09.png?width=1204&height=1172&name=Screenshot-2025-12-16-at-17_21_09.png) Blog Creative: The Duck/Rabbit of Advertising Attention - Lumen Research](https://insights.lumen-research.com/test/blog/creative-the-duck-rabbit-of-advertising-attention)

### [![](https://insights.lumen-research.com/hs-fs/hubfs/Imported_Blog_Media/Screenshot-2025-12-16-at-17_15_42.png?width=440&height=432&name=Screenshot-2025-12-16-at-17_15_42.png) Blog attention attention data The Dangers of Divided Attention - Lumen Research](https://insights.lumen-research.com/test/blog/the-dangers-of-divided-attention)

[![](https://insights.lumen-research.com/hs-fs/hubfs/Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png?width=1796&height=836&name=Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png)](http://www.lumen-research.com)

- Home
- Products
- Pricing
- Blog
- Company

<https://www.linkedin.com><https://www.facebook.com><https://www.twitter.com><https://www.instagram.com><https://www.tiktok.com>

---

Privacy Policy · Legal · © 2026 Lumen. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mike Nicholson",
    "url" : "https://insights.lumen-research.com/test/author/mike-nicholson"
  },
  "dateModified" : "2025-12-17T14:51:16.510Z",
  "datePublished" : "2025-07-28T15:04:28.000Z",
  "headline" : "Christmas in July 2025 - Lumen Research",
  "image" : [ "https://insights.lumen-research.com/hubfs/Imported_Blog_Media/Christmas-in-July.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://insights.lumen-research.com/test/white-papers/christmas-in-july-2025",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://insights.lumen-research.com/hubfs/Blue%20Logo%20No%20Background%20Hi-Res%20NEW-3.png"
    },
    "name" : "Lumen"
  }
}
```