Attention: Newsworks' new report - Lumen Research

Newsworks’ new report, in collaboration with Peter Field and Brand Metrics, powered by Lumen’s attention measurement technology, offers fresh and actionable insights into how news environments drive ad effectiveness.

This research offers fresh and actionable insights into how news environments drive ad effectiveness.

Lumen’s CEO, Mike Follett, commented: “News brands have been hugely powerful in achieving attention for advertisers for decades. We know that attention to advertising is a by-product of attention to the surrounding content. In this case, it boils down to the quality of news brand journalism and the time people spend with it.”

Key takeaways:

• High-attention media plans boost market share growth by 12% vs. low attention plans
• Display ads on trusted news brand sites attract 40% more attention than those on non-news platforms
• Campaigns that include news brands get a 32% uplift in action intent

Download the full report to learn more :

Attention